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 <title>Chris Mc's blog</title>
 <link>http://www.iw.com/blog/644</link>
 <description></description>
 <language>en</language>
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 <title>Siperian Positioned in Visionaries Quadrant for MDM for Customer Data</title>
 <link>http://www.iw.com/node/5318</link>
 <description>&lt;p&gt;Siperian, Inc. recently announced that the Company has been positioned in the Visionaries quadrant of the Gartner, Inc. (NYSE: IT)  Magic Quadrant for Master Data Management for Customer Data research report.  The report evaluates numerous vendors based on a rigorous set of criteria that comprise “completeness of vision” and “ability to execute.”  Gartner predicts in the report that the MDM for customer data market will continue to grow over the next several years.  Their preliminary data estimates that the market will account for approximately $1 billion in software revenue by the year 2012.  To access the full report written by John Radcliffe and published on July 10, 2008, visit http://www.siperian.com/index.cfm?page=L2&amp;#038;crid=95&lt;/p&gt;
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 <pubDate>Mon, 21 Jul 2008 08:56:59 -0600</pubDate>
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 <title>GalaxE.Solutions and Siperian form business alliance</title>
 <link>http://www.iw.com/node/5309</link>
 <description>&lt;p&gt;GalaxE.Solutions, Inc., an industry leader in designing and deploying business processes and decision support systems, and Siperian, Inc., developers of an industry leading Master Data Management (MDM) platform, recently announced that the two companies have entered into an Enterprise Business Alliance Agreement. In this Agreement, GalaxE.Solutions will be a provider of an Employee Master solution enabled by Siperian MDM Hub(TM). The Alliance helps companies quickly deploy a solution that utilizes employee information across the enterprise. Through the deployment of an Employee Master solution, customers can increase employee satisfaction and streamline the critical business processes associated with new employee on-boarding, payroll and benefits activities, and mitigate risk resulting from terminations.&lt;/p&gt;
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 <pubDate>Wed, 16 Jul 2008 07:56:40 -0600</pubDate>
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 <title>New Master Data Management Report Urges Users to Select a Solution Based on Business Need</title>
 <link>http://www.iw.com/node/5293</link>
 <description>&lt;p&gt;A comprehensive report released by Aberdeen and titled, Master Data Management: The Approach Determines the Results, found a significant correlation between the approach organizations used when embarking on a master data management (MDM) endeavor and the results they achieved.  The recent research reveals that while nearly nine out of ten users (89 percent) began their MDM journey using an in-house solution, nearly half have since moved to a packaged MDM solution.  To ensure success in MDM projects, the research findings urged users to evaluate and select an MDM solution that focuses on their specific business needs, incumbent information, and technology architectures. &lt;/p&gt;
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 <pubDate>Wed, 18 Jun 2008 07:11:43 -0600</pubDate>
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 <title>MDM Provider Siperian Joins Informatica's Partner Program</title>
 <link>http://www.iw.com/node/5290</link>
 <description>&lt;p&gt;Siperian, Inc., -- a leading provider of Master Data Management (MDM) solutions -- and Informatica Corporation (NASDAQ: INFA)-- the leading independent provider of data integration solutions -- recenty announced that Siperian has joined INFORM, Informatica's worldwide partner program.  Through this partnership, organizations can deploy a comprehensive MDM solution combining Siperian’s MDM Hub with Informatica’s data integration, data quality and matching capabilities to create reliable, unified views of customers, products and suppliers from distributed data sources.&lt;/p&gt;
&lt;p&gt;Siperian and Informatica also reaffirmed the OEM relationship between the two companies resulting from Informatica’s recent acquisition of Identity Systems, thereby ensuring uninterrupted service and upgrades to Siperian MDM Hub customers. &lt;/p&gt;
</description>
 <pubDate>Thu,  5 Jun 2008 06:12:21 -0600</pubDate>
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 <title>Creating a Successful Marketing Experience:  How to Easily Communicate with Millions One at a Time</title>
 <link>http://www.iw.com/node/5276</link>
 <description>&lt;p&gt;Customer-facing communications have long been used as a way for companies to reinforce their brand and drive key messaging.  They also provide organizations with an opportunity to solidify customer relationships and enhance the customer experience.  However,  most customer communications efforts fall short of delivering any real value as organizations continue to deliver messages that speak to an audience of “many” rather than to an audience of one level that customers expect. &lt;/p&gt;
&lt;p&gt;Companies spend millions of dollars annually producing and distributing documents and customer facing communications that fail to capitalize on what they know about their customers.  Not only is this practice a terrible waste of money and effort but also a direct hit to the bottom line as a recent study shows that two-thirds of customers who end a company relationship do so because they feel unknown or unwanted.  Conversely, customers who feel nurtured and connected to their vendors are more likely to remain customers and recommend the company to others. &lt;/p&gt;
</description>
 <pubDate>Wed, 21 May 2008 10:19:52 -0600</pubDate>
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 <title>Madison Advisors Recognize StreamServe for Its Robust Output Management Fuctionality and Open Design</title>
 <link>http://www.iw.com/node/5269</link>
 <description>&lt;p&gt;StreamServe Inc., a global leader in dynamic document composition, management and delivery solutions, recently announced it has been recognized by Madison Advisors for delivering data and content from corporate applications to recipients in a multitude of formats and channels.  According to a new research report entitled, Document Composition Market Study; Third Edition, StreamServe is credited for being well-suited for both transactional and interactive business applications. The comprehensive review of StreamServe suggests that the Company's software solutions extend enterprise business processes with the dynamic composition, management, and delivery of enterprise documents to customers, suppliers and partners through any channel regardless of application source.  More specifically, StreamServe was recognized for its robust output management functionality, including post-processing, imposition and document brokering; open design interface which supports document templates created in multiple tools; and the application's SAP-certification which enables it to run on NetWeaver®. &lt;/p&gt;
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 <pubDate>Fri,  9 May 2008 09:15:22 -0600</pubDate>
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 <title>Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts</title>
 <link>http://www.iw.com/node/5242</link>
 <description>&lt;p&gt;Companies wishing to start a master data management (MDM) project may be unsure where and how to begin.  After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.  Recently, industry analysts have been recommending a cautious approach to starting with MDM – suggesting that companies start with a single data type (such as customer), implement MDM using a small footprint (such as registry style) or deploy MDM solely with a data warehouse to improve reporting.  Inherently these technology focused approaches reduce project risk and relieve the data governance burden.  Companies may readily adopt these approaches as perfectly reasonable starting points and lean to a more risk-averse approach to their initial MDM implementation in hopes of mitigating risks.  However, these same approaches may limit the scope and potential return on investment (ROI) from MDM since they do not attempt to solve the most pressing and difficult business problems.  &lt;/p&gt;
</description>
 <pubDate>Thu, 10 Apr 2008 07:20:58 -0600</pubDate>
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 <title>Siperian MDM Hub to Provide Vhi Healthcare with Critical Real Time Views of Customers, Households and Products</title>
 <link>http://www.iw.com/node/5093</link>
 <description>&lt;p&gt;Siperian, Inc. today announced that it has been selected by Vhi Healthcare – Ireland’s largest provider of private medical insurance – to provide complete, real time views of its customers, insurance product offerings and relationships.  Siperian MDM Hub will be used to better understand the information requirements of the company’s 1.57 million members and in order to deliver improved customer service, preventative healthcare information and insurance offerings.  Supported from Siperian’s European operations, the Irish healthcare insurer expects to significantly reduce call center response times and better address the needs of its private healthcare customers.&lt;/p&gt;
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 <pubDate>Wed,  6 Feb 2008 07:57:35 -0700</pubDate>
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 <title>StreamServe Adds RFID Support</title>
 <link>http://www.iw.com/node/5090</link>
 <description>&lt;p&gt;StreamServe® Inc., a global leader in dynamic document composition, management and delivery solutions, today announced that it has expanded its document solutions functionality to now support Radio Frequency Identification (RFID).  The latest capabilities further enhance StreamServe’s existing logistics document solutions that already support bar-codes, high-volume printers, email, etc.  &lt;/p&gt;
&lt;p&gt;Built on industry standards and an open-architecture, StreamServe’s proven and scalable solutions enable manufacturers, retailers, and suppliers to extend their existing ERP and other back-end systems with an integrated document composition, management and delivery system.  StreamServe enables organizations to respond to immediate RFID compliance mandates and, more importantly, deliver true business value across the enterprise and their supply chain.&lt;/p&gt;
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 <pubDate>Thu, 31 Jan 2008 05:26:25 -0700</pubDate>
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 <title>StreamServe Announces Private Beta Program:  Latest Offering--Correspondence Manager -- will Enable Greater 1to1 Marketing</title>
 <link>http://www.iw.com/node/5089</link>
 <description>&lt;p&gt;StreamServe® Inc., a global leader in dynamic document composition, management and delivery solutions, today announced the launch of a limited user Beta Program for its new, web-based document creation and administration application for end users -- Correspondence Manager.  Designed to enable organizations to shift the document creation and management control from information technology (IT) to line of business users, Correspondence Manager enables organizations to blend design, data and content requirements.   A solution that extends content dynamically, Correspondence Manager addresses the particular needs of communication intensive business units such as marketing, legal and call centers enabling the delivery of customized messages across a multitude of channels in both high-volume and ad-hoc scenarios.&lt;/p&gt;
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 <pubDate>Mon, 28 Jan 2008 09:48:32 -0700</pubDate>
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 <title>Siperian Raises $25M in Series E Funding</title>
 <link>http://www.iw.com/node/5088</link>
 <description>&lt;p&gt;Latest Funding for Master Data Management Software Leader to Support Additional European Expansion and Channel and Product Development&lt;/p&gt;
&lt;p&gt;Siperian -- developers of the market-leading master data management (MDM) platform - today announced that the Company has closed an oversubscribed $25 million Series E financing.  Led by new investor, Investor Growth Capital (IGC), and with participation from 100 percent of Siperian’s existing investors, the funding will be used to continue the Company’s European expansion, accelerate channel development and further advance the development of Siperian MDM Hub™.  In conjunction with this financing, Noah Walley, Managing Director at IGC, has joined Siperian’s Board of Directors.&lt;/p&gt;
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 <pubDate>Thu, 24 Jan 2008 17:00:24 -0700</pubDate>
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 <title>Glitnir Bank Selects Siperian to Create Integrated, Unified View of Customers, Products and Relationships</title>
 <link>http://www.iw.com/node/5076</link>
 <description>&lt;p&gt;Siperian, Inc. - developers of a leading master data management (MDM) platform and Glitnir - a mid-market global corporate and investment bank with retail and commercial banking services - today announced that Glitnir has selected Siperian MDM Hub to create an integrated, unified view of customers, products and relationships.  Siperian’s master data management platform will be used across lines of business and front and back office systems.  Glitnir’s approach will consolidate business applications, data warehouses and master data management into a single, enterprise architecture.&lt;/p&gt;
&lt;p&gt;“In order to maintain our position in the global markets, we need to enhance our understanding of our customer relationships and the financial products they buy,” said Páll Kolka Isberg, Managing Director Shared Services Office at Glitnir.  “The deployment of Siperian MDM Hub will improve our customer-facing employee’s ability to offer clients value added products and services.”&lt;/p&gt;
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 <pubDate>Thu, 10 Jan 2008 05:59:22 -0700</pubDate>
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 <title>Siperian MDM Hub Available as SaaS on salesforce.com's AppExchange</title>
 <link>http://www.iw.com/node/5051</link>
 <description>&lt;p&gt;Siperian, Inc. - developers of a leading master data management (MDM) platform - announced that Siperian MDM Hub™ is now available on salesforce.com’s AppExchange marketplace.  The integration of Siperian MDM Hub with salesforce.com’s Force.com platform and CRM applications helps organizations obtain the most comprehensive, accurate and up-to-date customer data resulting in improved sales productivity and more effective customer service.  Siperian MDM Hub unifies critical data about customers, products, and organizations across different systems and delivers reliable and complete views of this data to reduce cost, improve compliance, and drive operational effectiveness.  &lt;/p&gt;
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 <pubDate>Thu, 20 Dec 2007 06:59:43 -0700</pubDate>
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 <title>Siperian Expands Partnership Network --Helps Companies Gain Master Data Management Value Faster</title>
 <link>http://www.iw.com/node/4236</link>
 <description>&lt;p&gt;Siperian, Inc. - developers of a leading master data management (MDM) platform - today announced that the Company has established key partnerships with many of the industry’s most popular data management technology and data service providers.  Through these new relationships, Siperian is now delivering added pre-built integration capabilities to Siperian MDM Hub.  Siperian enables its customers to leverage their existing investments and eliminate the need to manually integrate various data management technologies to improve their return on investment.  This approach results in significantly faster time-to-value by providing an alternative solution for companies that are constrained by a single vendor offering a loosely integrated set of technologies.   &lt;/p&gt;
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 <pubDate>Tue, 23 Oct 2007 07:53:16 -0600</pubDate>
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 <title>How to Create a Successful RFP for Master Data Management (and Ten Common Mistakes to Avoid)</title>
 <link>http://www.iw.com/node/3684</link>
 <description>&lt;p&gt;Critical master data management (MDM) functionality can be easily overlooked when request for proposals (RFP) are narrowly focused on a single business data type—such as customer (Customer Data Integration) or product (Product Information Management) — or on near-term requirements within a single business function.  Consequently, IT teams and systems integrators alike run the risk of selecting and investing in technologies that may be difficult to extend to other data types or difficult to scale across the organization.  Worse, such solutions will likely require costly and extensive custom coding in order to add additional business data entities or data sources, or to extend the system to other lines of business or geographies.  In order to avoid these costly pitfalls, bolster the return on investment, and reduce the over-all project risk, it is important that your RFP include key business data requirements across several critical business functions including sales, marketing, customer support and compliance. &lt;/p&gt;
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 <pubDate>Thu,  4 Oct 2007 08:23:54 -0600</pubDate>
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