Posted by kdownie @ 11:23am GMT
According to a new study by The Kelsey Group and ConStat, Inc., 70 percent of U.S. households now use the Internet as an information source when shopping locally for products and services -- an increase of 16 percent since October 2003. This puts the Internet on par with newspapers as a local shopping information resource, with the Internet
likely to surpass the impact of newspapers in the very near future. “Most of the Internet’s growth for shopping research can be attributed to large search engines such as Google, Yahoo! and Ask Jeeves, the usage of which increased significantly, from 47 percent in 2003 to 55 percent in
2005,” said Tim Trickett, vice president of business development at ConStat. “Further, the research shows that the increase in usage of the major search engines has been powered by broadband users exclusively.”
