Posted by kdownie @ 10:43am GMT
If you're a brick-and-mortar or catalog retailer trying to break into the online channel, chances are your online sales conversion rates are below those of your competitiors that are focused on e-commerce, according to a new study released by Nielsen/NetRatings. The study found that among the top 10 online retailers ranked by conversion rates in February, only Coldwater Creek has a significant brick-and-mortar presence. Kudos to Coldwater -- that must be why Sears decided to keep it. While the average sales conversion rate on e-commerce sites is 4.9%, QVC led the pack, converting over 16% of site shoppers into purchasers. Land's End was close behind, and Amazon, Yahoo Shopping and eBay also made the top 10.
